About:

I was the main UI/UX designer for a start-up SaaS application tailored for cleaning companies and facilities management firms. This innovative platform bridged operational gaps, leading to its acquisition by a major industry leader.

Responsibilities:

• User Research: Understand the unique needs of our target audience.

• Prototyping: Develop interactive models to test application flow.

• Visual Design: Craft an intuitive and engaging interface.

• Collaboration: Liaise with developers and stakeholders to maintain design integrity.

• Feedback Iteration: Implement user feedback for continuous improvement.

Design Process:

1. Empathize: Deep dive into user needs and market gaps.

2. Define: Translate research into actionable user personas.

3. Ideate: Brainstorm and select optimal design solutions.

4. Prototype: Simulate real application experiences.

5. Test: Refine design based on usability tests.

Applied Methods:

• User Personas: Guide design with detailed user profiles.

• Journey Mapping: Visualize user paths to pinpoint potential issues.

• A/B Testing: Determine the most effective design variations.

• Feedback Loops: Regularly incorporate user feedback.

Impact:

The product and the product design clearly fulfilled a market need, and customer interest was strong.

Challenges:

Balancing the diverse needs of cleaning companies and facilities management firms within one interface and ensuring rapid design iterations in an agile environment were key challenges.

Outcomes:

The application's success led to industry recognition, and a pivotal acquisition by a market giant.