What I Do?

I design digital products, systems, and experiences - often in complex environments — with a focus on clarity, usability, and craft.

Much of my recent work has been in SaaS, where I enjoy untangling complex problems and framing them in ways that make people’s work simpler and more intuitive. That can mean anything from refining interaction patterns at pixel level, to stepping back and helping align product direction with business goals.

I’m comfortable working across the full design process: discovery, research, concept development, interaction and visual design, prototyping, validation, and delivery. I’ve contributed at many levels - from hands-on design to leading teams and shaping systems - and I’m happiest when design is closely integrated with product, engineering, and strategy.

I work well with a wide range of people, including stakeholders, customers, designers, and engineers, and I value clear communication, collaboration, and shared ownership.

At its core, my work is about framing complexity so it’s easier to understand, use, and live with - whether that’s a large SaaS platform, a landing page, or a more culturally driven project.

I’m always interested in thoughtful projects - whether product-led or more exploratory - where clarity, intention, and craft matter.

The slideshow below covers my areas of work of a Product Designer:

As a Senior Product Designer, being familiar and comfortable with all aspects of the working process is important to contributing to the highest level. There are a lot of responsibilities. One moment you might be zoomed in to pixel level, and the next you might be zoomed out to a a macro strategic level. There are a huge range of potential inputs and outputs that contribute to a product's success.

The image below covers the my areas of work as a Product Designer.

In a typical product development cycle, design has many touch-points in the process:

Areas of focus for different designer roles - what sets a Product Designer apart.

Source: Jason Mesut | UXSpectrum

A product designer who approaches design with three key verbs: procrastinate, caffeinate, and iterate.

Built in Framer

Stryds

2022

Health & Fitness

Mobile App

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SMASH

2022

Website Design

Interaction

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.Swoosh

2022

Design Direction

Agency

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Søren Rose Studio

2022

Design Direction

Agency

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VOS9X

2022

Product Design

Interaction Design

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Our Revolution

2022

Branding

Animation

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